{"id":152759,"date":"2025-03-21T00:47:23","date_gmt":"2025-03-21T00:47:23","guid":{"rendered":"https:\/\/www.gamersheroes.com\/?p=152759"},"modified":"2025-03-21T00:47:25","modified_gmt":"2025-03-21T00:47:25","slug":"lightspeed-studios-unveils-original-ip-strategy-at-gdc-2025","status":"publish","type":"post","link":"https:\/\/www.gamersheroes.com\/gaming-news\/lightspeed-studios-unveils-original-ip-strategy-at-gdc-2025\/","title":{"rendered":"LightSpeed Studios Unveils Original IP Strategy at GDC 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Leading global game developer <a href=\"https:\/\/www.lightspeed-studios.com\/\">LIGHTSPEED STUDIOS<\/a> revealed the \u201cOriginal IP Initiative&#8221; at GDC 2025 earlier today, serving as a a new strategic focus centered on developing original game titles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognizing that innovation drives player engagement, LIGHTSPEED STUDIOS will feature a number of self-sustained, independently run regional studios focused entirely on developing original, cross platform game titles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This strategy will enable its development studios, notably <a href=\"https:\/\/lightspeed.la\/en\">LightSpeed LA<\/a>, the newly established LightSpeed Japan Studio, and worldwide teamslong with world teams a direct pipeline to LIGHTSPEED STUDIOS\u2019 centralized technical resources.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hideaki Itsuno, General Manager of LightSpeed Japan Studio, said the following:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We&#8217;re building a creative environment that combines diverse cultural perspectives with cutting-edge technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our focus is on developing gameplay elements that offer players entirely new experiences \u2013 the kind of innovations that make players say I&#8217;ve never seen that in a game before.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Steve C. Martin, Vice President of LightSpeed Studios and General Manager of LightSpeed LA, added:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cEvery developer\u2019s true ambition lies in developing original games. The creative freedom of creating your own lore from scratch, building a compelling narratives and characters, and all the ideation and inspiration that explodes from this, this is the dream of ant creative, and that&#8217;s why LIGHTSPEED STUDIOS is the place to be.\u201d <\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Just wrapped up our GDC Sessions at <a href=\"https:\/\/twitter.com\/hashtag\/GDC2025?src=hash&amp;ref_src=twsrc%5Etfw\">#GDC2025<\/a>! <br><br>Meanwhile, the GDC Expo has been an incredible space for innovation and networking. Great connecting with so many developers. Let\u2019s keep the conversations going! Drop by at S1035 and say hi! <a href=\"https:\/\/twitter.com\/hashtag\/GDC2025?src=hash&amp;ref_src=twsrc%5Etfw\">#GDC2025<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/gamedev?src=hash&amp;ref_src=twsrc%5Etfw\">#gamedev<\/a> <a href=\"https:\/\/t.co\/25V1KsQvZs\">pic.twitter.com\/25V1KsQvZs<\/a><\/p>&mdash; LightSpeed Studios (@__lightspeed___) <a href=\"https:\/\/twitter.com\/__lightspeed___\/status\/1902624624321687696?ref_src=twsrc%5Etfw\">March 20, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">All those looking to stay connected with LightSpeed Studios can check out their official <a href=\"https:\/\/x.com\/__lightspeed___\">Twitter\/X<\/a>,<a href=\"https:\/\/www.facebook.com\/LightSpeedStudiosGames\"> Facebook<\/a> and<a href=\"https:\/\/www.youtube.com\/channel\/UCGbIrLvrAuNViiHVFfHqGWA\"> YouTube<\/a> social media channels.<\/p>\n\n\n<div style=\"background-color: #d9edf7;color: #31708f;border-left-color: #31708f\" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-71a744b7-bc5e-49c5-b3dd-9d1d4364c831\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-notification-content-\">Source: Press Release<\/p>\n\n\n<\/div>\n\n<section class=\"wp-block-ub-post-grid ub-block-post-grid align  is-equal-height preserve-post-image-aspect-ratio\" style=\"\" id=\"ub-post-grid-9255c460-2644-4630-bf1c-37d16d9ae41d\"><div class=\"ub-post-grid-items is-list\" style=\"row-gap: 32px; column-gap: 32px; \"><article id=\"post-172974\" class=\"ub-post-grid-item post-172974 post type-post status-publish format-standard has-post-thumbnail hentry category-gaming-news tag-gaming-news\" style=\"\"><div class=\"ub-block-post-grid-image\" style=\"\"><a href=\"https:\/\/www.gamersheroes.com\/gaming-news\/ign-live-2026-partner-lineup-to-include-jackass-steve-o-and-more\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-full size-full lazy-img\" alt=\"IGN Live 2026 Partner Lineup to Include Jackass' Steve-O and More - Gamers Heroes\" style=\"max-width: 600px; \" data-src=\"https:\/\/www.gamersheroes.com\/wp-content\/uploads\/2026\/05\/IGN-Live-2026-Partner-Lineup-to-Include-Jackass-Steve-O-and-More-Gamers-Heroes.jpg\" loading=\"lazy\"><\/a><\/div><div class=\"ub-block-post-grid-text\" style=\"\"><div class=\"ub-block-post-grid-header-content\"><header class=\"ub-block-post-grid-header\"><h2 class=\"ub-block-post-grid-title\"><a style=\"--ub-post-grid-title-color: #ffffff; \" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/ign-live-2026-partner-lineup-to-include-jackass-steve-o-and-more\/\" rel=\"bookmark\">IGN Live 2026 Partner Lineup to Include Jackass\u2019 Steve-O and More<\/a><\/h2><\/header><\/div><div class=\"ub-block-post-grid-excerpt\"><div class=\"ub-block-post-grid-excerpt-text\" style=\"\"><p>Happening both June 6 and June 7, new partners for IGN Live 2026 include Jackass legends Steve-O, Poopies, Jasper, and Wee Man, along with an appearance from Adventure Time: Side Quests and more.<\/p>\n<\/div><p><a class=\"ub-block-post-grid-more-link ub-text-link\" style=\"\" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/ign-live-2026-partner-lineup-to-include-jackass-steve-o-and-more\/\" rel=\"bookmark\">Continue Reading <span class=\"screen-reader-text\">IGN Live 2026 Partner Lineup to Include Jackass\u2019 Steve-O and More<\/span><\/a><\/p><\/div><\/div><\/article>\n<article id=\"post-172969\" class=\"ub-post-grid-item post-172969 post type-post status-publish format-standard has-post-thumbnail hentry category-gaming-news tag-gaming-news\" style=\"\"><div class=\"ub-block-post-grid-image\" style=\"\"><a href=\"https:\/\/www.gamersheroes.com\/gaming-news\/the-colors-of-harmony-game-music-festival-coming-june-13\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-full size-full lazy-img\" alt=\"The Colors of Harmony Game Music Festival Coming June 13 - Gamers Heroes\" style=\"max-width: 600px; \" data-src=\"https:\/\/www.gamersheroes.com\/wp-content\/uploads\/2026\/05\/The-Colors-of-Harmony-Game-Music-Festival-Coming-June-13-Gamers-Heroes.jpg\" loading=\"lazy\"><\/a><\/div><div class=\"ub-block-post-grid-text\" style=\"\"><div class=\"ub-block-post-grid-header-content\"><header class=\"ub-block-post-grid-header\"><h2 class=\"ub-block-post-grid-title\"><a style=\"--ub-post-grid-title-color: #ffffff; \" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/the-colors-of-harmony-game-music-festival-coming-june-13\/\" rel=\"bookmark\">The Colors of Harmony Game Music Festival Coming June 13<\/a><\/h2><\/header><\/div><div class=\"ub-block-post-grid-excerpt\"><div class=\"ub-block-post-grid-excerpt-text\" style=\"\"><p>Featuring music from Final Fantasy Tactics, Final Fantasy XI, 13 Sentinels: Aegis Rim, Odin Sphere, and more, Hitoshi Sakamoto will be a part of Game Music Festival\u2019s The Colors of Harmony at Fairfield Halls London on June 13.<\/p>\n<\/div><p><a class=\"ub-block-post-grid-more-link ub-text-link\" style=\"\" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/the-colors-of-harmony-game-music-festival-coming-june-13\/\" rel=\"bookmark\">Continue Reading <span class=\"screen-reader-text\">The Colors of Harmony Game Music Festival Coming June 13<\/span><\/a><\/p><\/div><\/div><\/article>\n<article id=\"post-172961\" class=\"ub-post-grid-item post-172961 post type-post status-publish format-standard has-post-thumbnail hentry category-gaming-news tag-gaming-news\" style=\"\"><div class=\"ub-block-post-grid-image\" style=\"\"><a href=\"https:\/\/www.gamersheroes.com\/gaming-news\/sonic-live-in-concert-tour-kicking-off-later-this-year\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img decoding=\"async\" width=\"1280\" height=\"1057\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-full size-full lazy-img\" alt=\"Sonic Live In Concert Tour Kicking Off Later This Year - Gamers Heroes\" style=\"max-width: 600px; \" data-src=\"https:\/\/www.gamersheroes.com\/wp-content\/uploads\/2026\/05\/Sonic-Live-In-Concert-Tour-Kicking-Off-Later-This-Year-Gamers-Heroes.jpg\" loading=\"lazy\"><\/a><\/div><div class=\"ub-block-post-grid-text\" style=\"\"><div class=\"ub-block-post-grid-header-content\"><header class=\"ub-block-post-grid-header\"><h2 class=\"ub-block-post-grid-title\"><a style=\"--ub-post-grid-title-color: #ffffff; \" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/sonic-live-in-concert-tour-kicking-off-later-this-year\/\" rel=\"bookmark\">Sonic Live In Concert Tour Kicking Off Later This Year<\/a><\/h2><\/header><\/div><div class=\"ub-block-post-grid-excerpt\"><div class=\"ub-block-post-grid-excerpt-text\" style=\"\"><p>Celebrating 35 years of the most iconic moments and music from the Sonic series, Sonic Live in Concert is set to feature a live ensemble, rock musicians, electronics, and vocalists when it kicks off its tour later this year.<\/p>\n<\/div><p><a class=\"ub-block-post-grid-more-link ub-text-link\" style=\"\" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/sonic-live-in-concert-tour-kicking-off-later-this-year\/\" rel=\"bookmark\">Continue Reading <span class=\"screen-reader-text\">Sonic Live In Concert Tour Kicking Off Later This Year<\/span><\/a><\/p><\/div><\/div><\/article>\n<article id=\"post-172942\" class=\"ub-post-grid-item post-172942 post type-post status-publish format-standard has-post-thumbnail hentry category-gaming-news tag-gaming-news tag-nintendo-switch-2-news tag-nintendo-switch-news tag-pc-news tag-playstation-4-news tag-playstation-5-news tag-xbox-one-news tag-xbox-series-x-news\" style=\"\"><div class=\"ub-block-post-grid-image\" style=\"\"><a href=\"https:\/\/www.gamersheroes.com\/gaming-news\/arle-now-available-in-sonic-racing-crossworlds\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-full size-full lazy-img\" alt=\"\" style=\"max-width: 600px; \" data-src=\"https:\/\/www.gamersheroes.com\/wp-content\/uploads\/2026\/05\/Arle-Now-Available-in-Sonic-Racing-CrossWorlds-Gamers-Heroes.jpg\" loading=\"lazy\"><\/a><\/div><div class=\"ub-block-post-grid-text\" style=\"\"><div class=\"ub-block-post-grid-header-content\"><header class=\"ub-block-post-grid-header\"><h2 class=\"ub-block-post-grid-title\"><a style=\"--ub-post-grid-title-color: #ffffff; \" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/arle-now-available-in-sonic-racing-crossworlds\/\" rel=\"bookmark\">Arle Now Available in Sonic Racing: CrossWorlds<\/a><\/h2><\/header><\/div><div class=\"ub-block-post-grid-excerpt\"><div class=\"ub-block-post-grid-excerpt-text\" style=\"\"><p>Hailing from the Puyo Puyo puzzle series, Arle is now available in SEGA\u2019s Sonic Racing: CrossWorlds as part of a free content drop.<\/p>\n<\/div><p><a class=\"ub-block-post-grid-more-link ub-text-link\" style=\"\" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/arle-now-available-in-sonic-racing-crossworlds\/\" rel=\"bookmark\">Continue Reading <span class=\"screen-reader-text\">Arle Now Available in Sonic Racing: CrossWorlds<\/span><\/a><\/p><\/div><\/div><\/article>\n<article id=\"post-172932\" class=\"ub-post-grid-item post-172932 post type-post status-publish format-standard has-post-thumbnail hentry category-gaming-news tag-gaming-news tag-nintendo-switch-news tag-pc-news tag-playstation-4-news tag-playstation-5-news tag-xbox-one-news tag-xbox-series-x-news\" style=\"\"><div class=\"ub-block-post-grid-image\" style=\"\"><a href=\"https:\/\/www.gamersheroes.com\/gaming-news\/doma-joining-demon-slayer-kimetsu-no-yaiba-the-hinokami-chronicles-2\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-full size-full lazy-img\" alt=\"Doma Joining Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 - Gamers Heroes\" style=\"max-width: 600px; \" data-src=\"https:\/\/www.gamersheroes.com\/wp-content\/uploads\/2026\/05\/Doma-Joining-Demon-Slayer-Kimetsu-no-Yaiba-The-Hinokami-Chronicles-2-Gamers-Heroes.jpg\" loading=\"lazy\"><\/a><\/div><div class=\"ub-block-post-grid-text\" style=\"\"><div class=\"ub-block-post-grid-header-content\"><header class=\"ub-block-post-grid-header\"><h2 class=\"ub-block-post-grid-title\"><a style=\"--ub-post-grid-title-color: #ffffff; \" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/doma-joining-demon-slayer-kimetsu-no-yaiba-the-hinokami-chronicles-2\/\" rel=\"bookmark\">Doma Joining Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2<\/a><\/h2><\/header><\/div><div class=\"ub-block-post-grid-excerpt\"><div class=\"ub-block-post-grid-excerpt-text\" style=\"\"><p>The roster of CyberConnect2 and SEGA\u2019s Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 continues to grow with the inclusion of Doma as featured in Infinity Castle.<\/p>\n<\/div><p><a class=\"ub-block-post-grid-more-link ub-text-link\" style=\"\" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/doma-joining-demon-slayer-kimetsu-no-yaiba-the-hinokami-chronicles-2\/\" rel=\"bookmark\">Continue Reading <span class=\"screen-reader-text\">Doma Joining Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2<\/span><\/a><\/p><\/div><\/div><\/article>\n<article id=\"post-172807\" class=\"ub-post-grid-item post-172807 post type-post status-publish format-standard has-post-thumbnail hentry category-gaming-news tag-gaming-news\" style=\"\"><div class=\"ub-block-post-grid-image\" style=\"\"><a href=\"https:\/\/www.gamersheroes.com\/gaming-news\/gdc-festival-of-gaming-2026-trends-report-released\/\" rel=\"bookmark\" aria-hidden=\"true\" tabindex=\"-1\"><img decoding=\"async\" width=\"1280\" height=\"854\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII=\" class=\"attachment-full size-full lazy-img\" alt=\"GDC Festival of Gaming 2026 Trends Report Released - Gamers Heroes\" style=\"max-width: 600px; \" data-src=\"https:\/\/www.gamersheroes.com\/wp-content\/uploads\/2026\/05\/GDC-Festival-of-Gaming-2026-Trends-Report-Released-Gamers-Heroes.jpg\" loading=\"lazy\"><\/a><\/div><div class=\"ub-block-post-grid-text\" style=\"\"><div class=\"ub-block-post-grid-header-content\"><header class=\"ub-block-post-grid-header\"><h2 class=\"ub-block-post-grid-title\"><a style=\"--ub-post-grid-title-color: #ffffff; \" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/gdc-festival-of-gaming-2026-trends-report-released\/\" rel=\"bookmark\">GDC Festival of Gaming 2026 Trends Report Released<\/a><\/h2><\/header><\/div><div class=\"ub-block-post-grid-excerpt\"><div class=\"ub-block-post-grid-excerpt-text\" style=\"\"><p>Touching upon topics like the rise and ethical questions around generative AI and the challenge of securing funding and publisher partnerships, the GDC Festival of Gaming 2026 Trends Report has been released.<\/p>\n<\/div><p><a class=\"ub-block-post-grid-more-link ub-text-link\" style=\"\" href=\"https:\/\/www.gamersheroes.com\/gaming-news\/gdc-festival-of-gaming-2026-trends-report-released\/\" rel=\"bookmark\">Continue Reading <span class=\"screen-reader-text\">GDC Festival of Gaming 2026 Trends Report Released<\/span><\/a><\/p><\/div><\/div><\/article>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Leading global game developer LIGHTSPEED STUDIOS revealed the \u201cOriginal IP Initiative&#8221; at GDC 2025 earlier today, serving as a a new strategic focus centered on developing original game titles.<\/p>\n","protected":false},"author":12,"featured_media":153565,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[4],"tags":[499],"class_list":["post-152759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming-news","tag-gaming-news"],"featured_image_src":"https:\/\/www.gamersheroes.com\/wp-content\/uploads\/2025\/03\/LightSpeed-Studios-Unveils-Original-IP-Strategy-at-GDC-2025-Gamers-Heroes-1.jpeg","author_info":{"display_name":"Casey Scheld","author_link":"https:\/\/www.gamersheroes.com\/author\/casey-scheld\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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