Privacy Notice for Gamers Heroes (and Gamers Heroes)
Effective Date: Fri Mar 15 2024 00:00:00 PST (Pacific Standard Time)
Last Updated: Fri Mar 15 2024 00:00:00 PST (Pacific Standard Time)
1. Introduction
Gamers Heroes LLC – a company founded in 2010, registered in United States under registration number B20250019435 – is committed to protecting your personal data and respecting your privacy. Our company, also known as Gamers Heroes and trading as Gamers Heroes, operates various brands including Gamers Heroes, Gamers Heroes, and GamersHeroes. We offer Video-Game Guides & Reviews in the Video-Games industry (specifically within the Video-Games sector, with a focus on Game Guides) to our target audience of Video-Game Players.
This Privacy Notice explains how we collect, process, and share your personal data in accordance with applicable laws such as United States, California Consumer Privacy Act (CCPA), and California Online Privacy Protection Act (CalOPPA), AB 246. It also outlines your rights and our procedures regarding data protection.
2. Data Controller & Contact Information
Gamers Heroes is the data controller responsible for your personal data.
Primary Address: 457 Santa Clara Avenue, Alameda, CA 94501
Phone: (510) 209-5828
General Email: casey@gamersheroes.com
Accessibility Inquiries: accessibility@gamersheroes.com
Privacy Inquiries (if different): privacy@gamersheroes.com
For any questions regarding this Privacy Notice or our data practices, please contact our Site Editor: Blaine Smith.
3. Data Protection Officer (DPO)
Our Data Protection Officer is Blaine Smith and can be contacted at captaincamper@gamersheroes.com.
4. Categories of Personal Data We Collect
We may collect and process the following types of personal data about you:
- Information You Provide:
Data submitted through forms on our website (e.g., when you sign up, contact us, or request information via gamersheroes.com). This may include your name, contact details, preferences, and any other information you choose to provide. - Copies of Correspondence:
Emails, letters, and any other communications (by post, email, or through our site) that you send to us. - Survey and Questionnaire Responses:
Responses provided if you participate in any surveys or questionnaires. - Website Usage Data:
Information about your visits to our site, including traffic data and details on how you interact with our content. - Device Information:
Technical data such as your IP address, browser type and version, time zone setting, operating system, platform, and other technology-related details from the devices you use to access our website.
5. Provision of Personal Data
If you fail to provide the required personal data:
When we are legally obligated to collect certain data or need it to perform our contractual obligations, your failure to provide this data may prevent us from fulfilling the contract (for example, providing you with Video-Game Guides & Reviews). In such cases, we may have to cancel the relevant service or product, and you will be notified accordingly.
6. Purposes and Legal Basis for Processing
We process your personal data for the following purposes:
- Ensure Optimal Presentation:
To display our website content in the most effective manner for you and your device. - Send Relevant Information:
To communicate details about our Video-Game Guides & Reviews and offerings (such as Game Guides) that may be of interest. - Contract Performance:
To fulfill our contractual obligations with you. - Compliance with Legal Obligations:
To adhere to legal and regulatory requirements (including California Online Privacy Protection Act (CalOPPA), AB 246 and California Consumer Privacy Rights Act (CPRA), California Lemon Law) and to satisfy Anti Money Laundering and Know Your Client requirements. - Feature Access & Account Protection:
To enable you to access various features of our site and to secure your account. - Third-Party Communications:
To allow third parties to contact you about relevant goods or services. - Service Providers:
To transfer your information to our designated “Service Providers” so that they can service your requirements. - Marketing Communications:
To send you marketing communications by electronic means (email or text) only if they relate to our Video-Game Guides & Reviews or offerings you have previously expressed interest in. - Statistical Analysis:
To aggregate your information with that of other users to generate statistical data that does not personally identify you. This aggregated data may be shared with third parties we collaborate with.
The legal bases for processing your data include:
- Performance of a Contract: (e.g., GDPR Article 6(1)(b), PDPA § 11(1)(b))
- Legal Obligation: (e.g., GDPR Article 6(1)(c), PDPA § 11(1)(c))
- Legitimate Interests: (e.g., GDPR Article 6(1)(f), PDPA § 11(1)(f)) – covering optimized content presentation, relevant offers, service improvements, and fraud prevention.
- Consent: (e.g., GDPR Article 6(1)(a), PDPA § 11(1)(a)) – applicable where you have explicitly consented (e.g., for marketing communications or non-essential cookies). You have the right to withdraw this consent at any time.
7. Marketing Communications
We will only send you direct marketing communications by electronic means (email or text) if:
- You have provided explicit consent.
- You have previously interacted with our website and the marketing relates to our Video-Game Guides & Reviews or similar offerings.
- You exercise your right to opt out of marketing communications. You can do this by contacting us at contact@gamersheroes.com or by unsubscribing via the link provided in our communications.
8. Sharing Your Personal Data
We share your personal data with third parties only under the following circumstances:
- Within Our Group:
With companies that are part of our corporate group. - Service Providers:
With trusted third parties that assist in processing your requests or fulfilling contractual obligations. - Legitimate Interests:
When sharing is necessary for our legitimate business interests (or those of a third party), provided that your rights and interests do not override these interests. - Business Transfers:
In connection with the sale, transfer, or merger of parts of our business or assets. - Legal or Regulatory Compliance:
When required to comply with applicable legal or regulatory obligations, including those set out in United States and California Consumer Privacy Act (CCPA).
All third parties receiving your data are contractually bound to process it only on our instructions and in compliance with applicable data protection laws.
9. Cookies
Cookies are small files placed on your device when you visit our website. We use cookies to:
- Recognize you and store your preferences.
- Enhance the performance and functionality of our site.
- Generate aggregated statistical data.
- Deliver targeted advertising relevant to your interests.
Categories of cookies include:
- Strictly Necessary Cookies: Essential for the operation of our website.
- Performance Cookies: Collect data on how visitors use our website to create anonymous aggregated data.
- Functionality Cookies: Enable a personalized experience by remembering your preferences.
- Targeting/Advertising Cookies: Deliver adverts tailored to you.
Some cookies remain on your device between sessions. You may disable cookies by adjusting your browser settings; however, doing so may limit the functionality of our website.
We use cookies in compliance with applicable legal frameworks such as United States (including the EU’s ePrivacy Directive and GDPR) and California Consumer Privacy Act (CCPA) (for example, the CCPA for California). A cookie consent banner is provided on our website, and you may adjust your preferences at any time via our https://gamersheroes.com/cookies/.
10. Data Security
We have implemented robust security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Access is restricted to employees, agents, contractors, and other third parties who require it for legitimate business purposes and who are bound by confidentiality obligations.
In addition, we have established procedures to address any suspected data breach. If a breach occurs, we will promptly notify you and any applicable regulatory authorities, in accordance with United States and California Consumer Privacy Act (CCPA). Our technical safeguards include encryption, regular security audits, and strict access controls.
For any security-related inquiries, please contact us at contact@gamersheroes.com.
11. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including meeting any legal, regulatory, accounting, or reporting requirements, as defined by 2 years. To determine the appropriate retention period, we consider the quantity, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, and the applicable legal requirements. Once your data is no longer needed, it will be securely deleted or anonymized.
12. Your Data Protection Rights
This section explains your rights regarding how your personal data is processed by us. If you wish to exercise any of these rights, please contact us using the details below.
- Right to Withdraw Consent:
You may withdraw your consent at any time. This will not affect the lawfulness of any processing prior to your withdrawal, but may limit our ability to provide certain services. - Right of Access:
You have the right to access the personal data we hold about you, free of charge. - Right to Rectification:
You have the right to request that we correct any inaccurate or incomplete personal data. - Right to Erasure (“Right to be Forgotten”):
You may ask us to delete your personal data, subject to certain exceptions where retention is legally required. - Right to Restrict Processing:
You can request that we limit the processing of your personal data. - Right to Data Portability:
You have the right to receive your personal data in a structured, commonly used, machine-readable format or to have it transferred to another controller. - Right to Object:
Under certain circumstances, you have the right to object to the processing of your personal data. - Rights under CCPA/CPRA:
For California residents, this includes the right to know, the right to delete, and the right to opt out of the sale of personal information. - Rights under PIPEDA:
For Canadian residents, this includes the right to access and correct your personal information.
To exercise these rights, please contact us at contact@gamersheroes.com or visit our [Data Rights Portal – Insert Link]. We will respond within the timeframe required by applicable law.
13. International Transfers of Personal Data
Your personal data may be transferred to and stored in destinations outside the European Economic Area (EEA) and processed by personnel operating outside the EEA. Whenever we transfer your data, we ensure that a similar level of protection is maintained by implementing one or more of the following safeguards:
- Adequacy Decisions:
Data is transferred only to countries deemed by the European Commission to provide an adequate level of protection. - Standard Contractual Clauses (SCCs):
We use contracts approved by the European Commission to safeguard your data. - Privacy Shield (or Successor Frameworks):
Where applicable, for transfers involving US-based providers. - Other Safeguards:
Such as Binding Corporate Rules (BCRs) or approved codes of conduct.
For further details on the specific mechanisms used for international transfers, please contact us at contact@gamersheroes.com.
14. Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our data processing practices or legal obligations, including updates under California Online Privacy Protection Act (CalOPPA), AB 246 or changes in United States. All updates will be posted on this page with a revised “Effective Date” (Fri Mar 15 2024 00:00:00 GMT+0000 (Greenwich Mean Time)). Significant changes may also be communicated via website banners on gamersheroes.com and notifications sent to contact@gamersheroes.com. Please review this page periodically to stay informed of any updates.
15. Complaints
If you believe that our handling of your personal data does not comply with applicable data protection laws (including California Consumer Privacy Act (CCPA) and United States), you have the right to lodge a complaint with the relevant supervisory authority in California. Alternatively, you may contact us directly to discuss your concerns at contact@gamersheroes.com or (510) 209-5828.
16. Contact Us
If you have any questions or concerns regarding this Privacy Notice or our data practices, please contact us at:
Full Legal Entity Name:
Gamers Heroes LLC (a.k.a. Gamers Heroes)
Trading as: Gamers Heroes
Operating under the brand(s): Gamers Heroes, Gamers Heroes, and GamersHeroes
Address: 457 Santa Clara Avenue, Alameda, CA 94501
Phone: (510) 209-5828
General Email: casey@gamersheroes.com
Privacy/Accessibility Inquiries: privacy@gamersheroes.com / accessibility@gamersheroes.com
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies.
A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache.
The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
IP Address Operating System type
Operating System version
Device Type Language of the website
Web browser type Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website.
Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out. For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners