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LightSpeed Studios Unveils Original IP Strategy at GDC 2025

Casey ScheldMarch 21, 2025

Leading global game developer LIGHTSPEED STUDIOS revealed the “Original IP Initiative” at GDC 2025 earlier today, serving as a a new strategic focus centered on developing original game titles.

Recognizing that innovation drives player engagement, LIGHTSPEED STUDIOS will feature a number of self-sustained, independently run regional studios focused entirely on developing original, cross platform game titles.

This strategy will enable its development studios, notably LightSpeed LA, the newly established LightSpeed Japan Studio, and worldwide teamslong with world teams a direct pipeline to LIGHTSPEED STUDIOS’ centralized technical resources.

Hideaki Itsuno, General Manager of LightSpeed Japan Studio, said the following:

“We’re building a creative environment that combines diverse cultural perspectives with cutting-edge technology.

Our focus is on developing gameplay elements that offer players entirely new experiences – the kind of innovations that make players say I’ve never seen that in a game before.”

Steve C. Martin, Vice President of LightSpeed Studios and General Manager of LightSpeed LA, added:

“Every developer’s true ambition lies in developing original games. The creative freedom of creating your own lore from scratch, building a compelling narratives and characters, and all the ideation and inspiration that explodes from this, this is the dream of ant creative, and that’s why LIGHTSPEED STUDIOS is the place to be.”

Just wrapped up our GDC Sessions at #GDC2025!

Meanwhile, the GDC Expo has been an incredible space for innovation and networking. Great connecting with so many developers. Let’s keep the conversations going! Drop by at S1035 and say hi! #GDC2025 #gamedev pic.twitter.com/25V1KsQvZs
— LightSpeed Studios (@__lightspeed___) March 20, 2025